Ford looks even worse when you see how Tesla and Toyota behave. Ford is trying to take the most hostile to customers action it can get away with under the broken copyright system. Meanwhile Tesla and Toyota are giving away patent rights in order to encourage innovation and help customers.
This is just a very visible example of how Ford thinks and how Tesla and Toyota think. Sadly Ford's behavior is a very common USA management practice while Tesla and Toyota are rare. It is short sighted thinking and results in many less visible bad decisions that cripple companies in the long term.