Of course, S&M has a place in everyone's, even engineers, lives (no pun intended).
The idea of tailoring your resume to hit certain high notes that corrospond with the needs of the hiring company is nothing new, and has been promoted on job seeking sites for as long as I can remember.
It's really no different then wearing particular clothes to an interview...what you are doing is signalling an awareness that you know how to play the game.
"Oh, I touched Python once, better put it on my resume."
But that bullet point on the resume could indicate any level of skill. Whereas someone more modest might not put that on the resume because he only touched it. Now you're headed from salesmanship towards snake oil. It isn't lying outright, but it smells familiar.
It is more depressing to me in that I wouldn't want to work for someone who doesn't understand that, yet that's not something they could reasonably be expected to know. So resumes just feel like pointless bureaucratic fictions... and that's exactly the kind of thing I'm trying to remove from the world.