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So creating a BuzzFeed clone, a Grindr clone and a card game clone makes you a king? The article fails to mention that Facebook is starting to crack down on organic clickbaity content, which is were all of the viral sites likely get 90% of their traffic.

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I am not surprised that they are copying existing successes--it happens all throughout the internet. And expanding to apps makes sense when FB's news feed no longer becomes profitable.

There are a lot of mobile companies pumping a lot of dollars into FB mobile app install ads for a reason. FB definitely still has value to add.

I came expecting to read the story of Upworthy.

There was a Vice podcast episode with the founders of Upworthy. It's not exactly an in-depth investigation, but interesting.

https://www.youtube.com/watch?v=SMbn4awPF1o

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