>>> Do they have a conscience or is it all about money?

Don't kid yourself. Its ALL about the money. What Uber is doing is simply trying to find the easiest way to make money regardless of who they stampeded in the process.

Owning a business is 99% about crushing your competition, establishing a monopoly and making as much money for yourself or your share holders. Sure, when you get to a certain level (think Google, Apple, GM) you start to show a little more compassion and have charities you support and do good things for the environment to prop up your public image. But up till then, it's full bore cut throat. If you're not in it to win and dominate, then you're going to get steamrolled by someone else who has that attitude.