In the 2000 election, "Gore was leading Bush and third parties with 44-42-4 among registered voters" in late October according to one poll.
In Minn. it was Humphrey 35%, Coleman 34%, and Ventura 21%. You posited "Humphrey was way worse than Coleman". That's inverted compared to 2000. Assume that a Ventura supporter considered Coleman way worse than Humphrey.
In that case, what should the Ventura supporter do? I believe you would say to vote for Humphrey. By ignoring that advice, the Ventura supporters ended up with Ventura.