I don't believe that one bit.
Also, I disagree with your assertion that artisans should avoid learning the fundamentals of their craft, or that doing so somehow robs the work of its "voice".
It reminds me of a fourteen-year-old guitarist who doesn't see the need to learn scales or music theory. "I'm not going to be some cookie-cutter musician, man. My music is going to be original and unique!"
This article would be much better if it had gone through an editing phase or two.