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Visual Website Optimizer just introduced a $9 plan (I work there). I agree with your point in general, but the truth is most SaaS tools make far more profit when serving bigger customers.

I didn't know that, and I'm happy to hear that.

And I agree that it's more profitable to serve the bigger customers, but it's a shame nonetheless that I see things that I would love to try to use myself, and would pay for, just not worth $99 a month to me.

Optimizely just changed their pricing and only have free and enterprise tiers now. Their free tier is much nicer than you'd expect, as well.

I think this has a lot to do with the 'do things that don't scale early on' mantra. Early on when these companies need to get some traction they will be more than happy to support the smaller customers.

Later when they need to make many hires to support customers it is much better value to chase those bigger customers.

That is assuming there is significant support cost.