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Very good point. I've mainly run into "everyone says we have to have a Twitter account, so we have one" which correlates to an unknown ROI. Makes sense.

I hadn't seen Beatrix. I'll check that out. Is it similar to curata and other "content curation" tools?

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I don't know Curata, but Beatrix bills itself as your social media assistant. I'm checking out twibbl.io right now. It's great because it pulls in images along with tweets. Everything else is a total mess right now.

BuzzSumo isn't a mess :)

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