My experience running my own small consulting company was actually positive. In the late 90's I thought I was a loser since nobody was handing me seven-figure cheques. In hindsite, the stuff I worked on was solid and maybe better than the flashy dot-coms. By focusing on business value rather than what was fashionable gained us increasing revenues year after year.
2008-9 was actually worse... that was the first decline in revenues and it combined with changing climate toward outsourcing with our government clients.