Then I read the summary here and it sounds like a grab bag of stuff to both analyse and deploy content to sections of your site's audience.
However, "Realtime Conversation Optimization" was a completely meaningless buzzwordified summary for me.
optimization -> increase conversion
Somewhere near "get started now" add something like "it only takes 30 minutes" -- "plug and play", "hassle free" are both a bit vague.
and totally split test it.
overall, it looks awesome =)
It might seem like nitpicking, but the title phrase you use for your application is going to get referenced a lot, so it's pretty important. Maybe something like "Website Sales Optimization"?
Conversion as a phrase is used and recognized in my target market; in fact, it is common to talk about conversion optimization. But, thanks, for pointing that there could be a possible confusion.