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>> Web advertising on content is no more, nor any less, effective than web advertising in a printed magazine. >>

Not really true. Web advertising is in the realm of junk mail spam now. People go out of their way to block, disregard, ignore it.

It may set up subconscious triggers as you suggest but extremely doubtful and hardly measurable.

Print advertising in a magazine does not have this same perception of "junk"

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Indeed, magazine readers greatly prefer print ads as their most favorite way to be marketed to (61%, Nov 2014). More than twice the percentage as the #2 way which is trade shows, and way more than annoying banner ads (13%).

And why not> Print ads gently invite you to investigate a product on your own terms. Didn't you all look at the ads in Dobbs and every other special interest magazine? It's universal, still is today.

But since online advertising became more measurable than print, print slowly disappeared. In a nutshell.

Ted Bahr Founder SD Times Last Man Standing (almost)

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