I get it that under extreme physical circumstances (high in the Tibetan mountains) coffee mixed with butter can be a good way to replenish your energy quickly, but I'm not sure how this can be extrapolated to our more sedentary lives.
Even if the boost in energy (undeniable since you're ingesting a lot of fats) does make you feel good, it doesn't necessarily translate into long term benefits.
I'm wondering if there are any studies showing the effect on cholesterol, insulin levels, fasting sugar levels, over time.
And then can't help but getting very skeptical of the whole thing when I read that some of the products on sale on the website are marketed for 'brain detox'.
Sounds like snake oil to me.