I only use DO because they have a $5 offering. If Linode had a "meager support" option at $5 I would take it in a heartbeat. I love that company.
Linode should have taken them seriously.
But it would definitely be to Linode's benefit to gank DO's $5 option.
The term is used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically first by designing for a different set of consumers in a new market and later by lowering prices in the existing market.