It seems to me that you want to be involved in startups that have just got traction in the B2C market, AkA created that 'wow' factor that you mentioned.

Your long track record in a fortune 50 company might be the thing that steers you away from getting accepted to such companies. If I was hiring you, the first red flag I'd get is 'this guys experienced' - how much is this going to cost me?

Likely, the jobs at small disruptive companies probably work on recommendations. I see your options like this if you want to make the change:

Option 1: Get a recommendation to a company your interested in and expect a pay cut.

Option 2: Find a startup that you're interested in, offer to help them out, make connections; or, join one.

Option 3: Start your own B2C startup, do it as a side project, build a team and quit your day job when you're ready.

There is nothing worse than doing a job that you're no longer interested in. I know your pain, everybody has been in your shoes at one stage in their life.

This is my email, your welcome to email if you want any advice, lukejamesfitzpatrick@gmail.com