Thank you very very much for taking the time to help me with this. The project is in validation state so all this feedback is extremely useful. I take good note of all your questions, worries & suggestions.

Among the many challenges, one I seem to be facing during the validation itself is to be able to address our 3 audiences, the individuals, the businesses and the social causes organizations. Each one has its own sets of questions on how Goowi works. Thinking about creating a section "HOW IT WORKS" and have 3 columns explaining it for each of them.