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I agree that it's a cool idea ! It may be nitpicky, but I had the opposite reaction to calling it a journalism IDE.

It just seems as if the intended audience wouldn't have the faintest idea what an IDE is.

So, I think it's a question of who you're marketing to. I'd never call this an IDE to the journalists themselves, but calling it a "journalism IDE" is a great way to recruit developers/technologists—which is actually a big challenge (in my experience, most great developers don't want to touch anything close to content, probably due to latent association with the abomination that is WordPress).

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