>> but seemed to me startups in the 90's went a little too overboard on advertising. Expensive Superbowl advertisements, TV ads, radio and outlandish publicity stunts. Not to mention, the ridiculous parties CEO's would throw.
This.
Saw this first hand with several companies. I was with a telecom CLEC and we were in a building jammed with startups in the late 90's.
I would agree with all your points and also add most of the companies I saw guys who had been toiling in middle management their whole careers, suddenly got a shot at running their own show. They got drunk on the money and power and ran most of the companies into the ground by burning through their money and making asinine decisions.
The CLEC I was working for was a perfect example.
When I was brought on as a sales person, this was the pitch in the interview:
"We want our sales people to be the highest paid sales people in the industry. We're going to offer more salary and more commission then any other CLEC in town," This was a CLEC who had 15 employees, and were trying to hire three sales people.
Their commission structure would be outrageous for a fortune 500 company, but this was a CLEC startup in a middle tier market. Your quota every month was 60 lines. You got a bonus for hitting your goal, then each tier above that was additional commission.
Here's their tiered structure:
60 lines - $5,000
70 lines - $3,000
80 lines - $4,000
100 lines - $5,000
Let's say I land a nice commercial building with several tenets and the first month I land three companies all three of their contracts equal 70 lines. It would mean I get my $5K for hitting my quota and another $3K bonus for hitting the 70 line tier.
I thought this was awesome. Then after two months I suddenly realized something. I asked around to see what the margins were on the lines we were reselling.
On each line the company was making a pretty nice margin, around $20/per line. Now, you compare that with the commissions they were paying us. You do a little math and realize it's going to take them over 6 months just to break even on the commission they were paying versus what revenue they had coming in from our sales. More lines? More commission and longer wait times to realize a profit. Even though I was still in college, it was obvious to me this was not a smart business decision.
EDIT: CLEC stands for Competitive Local Exchange Carrier