"Mr Straubel counters. “They don’t understand the tight linkage between cost and volume. We’re at this crossing-point where a small reduction in cost is going to result in a ridiculously big increase in volume, because the auto industry is so big."
http://electronicdesign.com/site-files/electronicdesign.com/...
from http://electronicdesign.com/power/here-comes-electric-propul...
Only a few Japanese and Korean car companies are pushing the fuel cell. Car companies in Europe are rather reluctant about it, including Renault and VW.
[1] http://phys.org/news85074285.html
[2] http://cleantechnica.com/2014/12/01/fuel-cell-economics-vs-b...
From wikipedia, compressed hydrogen (690 bar at 15°C) has 3x the specific energy (MJ / kg) but 1/8 the energy density (MJ / L) versus gasoline.
Cost and efficiency are much bigger factors. Batteries completely destroy hydrogen in both of these measures.
It'd be practical to have hydrogen split from water at a large scale at solar farms or at existing power plants, and delivered to homes as backup power. (like propane?)
http://en.wikipedia.org/wiki/File:Energy_density.svg
Lithium ion batteries are barely on it.