As we complain about narcissism enhancing social websites as we are on a social place portraying our own views and opinions. The line is a fuzzy one.
But some narcissism is healthy; the problem is more when it's allowed to run rampant or become the sole purpose behind some behavior. It's the difference between posting because you have something to say, hoping people might agree, and posting because you need people to agree with you.
It's roughly like... The "nice guy syndrome", where a person is engaged with what others expect from him so much that he undermines what he personally wants. In online forum terms this might mean that you're commenting in favor of the popular opinion of the forum and not voicing your own opinion to see whether it has flaws or not. Naturally, this is one of the many reasons why a community becomes an "echo chamber".