Or worse, giant controllers and models with no clear distinction.
A very common example of model bloat I see is authorization logic, and libraries like Pundit do an excellent job providing a simple framework for extracting such logic into their own ruby classes.
Lots of Rails devs go through a process like the following:
* I want to introduce a Subscription, but that is not something stored in the database, rather it creates an Order, Invoice, Account and assigns products to them. Let me create a simple PORO for that.
* Now, where to stick that? Models? For now, that will do.
* I want to introduce a Trial, which is rougly similar to the Subscription just with different parameters.
* I want to introduce an Upgrade, wich can turn a Trial into a Subscription.
... and so on.
Quickly turning your "simple Ruby objects" into an even larger mess then the mess they try to solve. So you'll be adding abastractions, giving them names and common places in your app. And there: you've just built a part of a framework like Trailblazer.
Rails doesn't tell you to stuff all your logic into models.