I'm not sure how could be that possible without a "free pass" by apple, I mean there are rumors that says that for "big corporations" there is no need to pass through the tricky apple review system. If is not that the case I really doubt they can collect as exposed in the article so freely this kind of data, the maximum they can do is use the AI and then match it across different apps (mostly like cookies).
EDIT: AI -> Advertising Identifier (basically old UUID)