You're not in the EU. So EU law doesn't apply to you.
http://www.aicpa.org/publications/taxadviser/2013/june/pages... http://www.taxamo.com/digital-eu-vat-myths/ http://ebiz.pwc.com/2013/01/eu-2015-vat-changes-to-eservices...
Even if I were to presume that I could just ignore it since I am small, if I were to become more successful then I could owe back taxes and fines. I'm no expert on international law, but I presume there could be issues if I were running a company avoiding EU taxes and I ever decide to visit the EU.