Why are you worried? From the suits' perspective:

1. Arbitration is going to potentially save hundreds of thousands of dollars down the line if there's a legal issue.

2. Arbitration incredibly favors the company over the customer.

3. Most customers don't understand the value of their right to civil action.

So while an arbitration clause is, in my mind, equivalent to telling your customers you don't actually care about being reliable, many companies are putting them into place just because they can.