Would google publish data that shows how searches for porn spike during different times of the day or times of the year, as if it's some "cool and hip and edgy!" insight?
I don't think so.
And for the same reason they don't (whatever reason that is), it would probably also be wise for Uber not to post stuff like this.
I really don't care, nor am I offended. I'm just speculating that Uber doesn't have the brightest team of execs and still have a lot of "growing up" to do.
Google have been fighting a public relations war for a long time now to not appear creepy or stalkerish. I can think of few things they could blog about to make people consider not using Google more than "we know when you're looking for porn".
Uber have not (yet?) been widely called out as being creepy the way Google have. But Uber have data that can be every bit as personal as your search history, and posts like these make it obvious that people at Uber are thinking hard about putting those data to use.
There's a lot lurking under what at first glance appears to be merely a poorly-considered sophomorish post.