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Isn't the content paid for by advertisers in exchange for your eyeballs? Wouldn't Aero increase the eyeballs? Wouldn't the advertisers be happy about more eyeballs?

First the engineers run the company, then the marketers, then the finance people, then the lawyers. TV is being run by lawyers.

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It's telling that in your list of jobs there you completely left out any of the creative people (writers, directors, actors, etc) that actually make TV shows.

Use these synonyms if you do not like engineer. synonyms: originator, deviser, designer, architect, inventor, developer, creator; mastermind "the prime engineer of the approach"

If you do not think that engineers can be creative then we disagree. And if you think that every writer, actor, director is creative, then we also disagree.

Replace "engineers" with "the people who actually do the real work" and your complaint goes away.

In the future, it's not just eyeballs, but qualified eyeballs. Marketing used to be regional now it's getting really personal. Tracking data allows you to do so much stuff:

facebook look-alike audiences google data etc.

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