I've seen tons of businesses hide some tiny clause in their T&Cs (page 30, subsection 15, paragraph 11, etc) which allows them to resell your data to whoever will pay. For example the National Geographic Store sold my personal data when I purchased something from them (even with no check-box opt out, etc during checkout), and I've been receiving girly catalogues and credit card applicaton snail mail ever since (with a glaring typo which points right to National Geo's store).
I don't really see that happening (the US getting better data protections) as the US constitution is being largely used to protect business's "freedom [to do whatever the hell they want]" rather than individuals/people as was intended.
I was really hopeful that when the blackmail criminal-record racket started that that might finally result in substantial changes within the US, but nope. Nothing has changed and the blackmailers still operate.