So maybe we just have to accept that this is the new normal and we should all focus on how we can play dirty tricks on our competitors, how we can intimidate the journalists who have written bad stories on us or haven't covered us. Where does the strategy to use intimation via oppo-research stop? Can we apply this to any dealings with politicians, angles, VC, policy makers? I bet it can be effective in these areas as well. Maybe a company's strategy to "force outcomes" should be a required slide in all pitch decks now?
I wonder if Uber stops at just using intimidation in less developed countries where things are rougher and governments are more pliable than in the US and Canada? If there are few limits to Uber aggressiveness and they have money, you can easily pay people in a lot of developing nations to improve outcomes in a large variety of "creative ways", and you can easily distance yourself from how those outcomes are achieved.
It does seem that Uber teaches us that this is the new normal and if we are not doing this, we are not maximizing shareholder value.