When the press behaves un-ethically they invite other to turn the same methods on the press.
Thats a big problem and this bizzare turn of events seems to illustrate it quite well. The uber stuff is pretty lame, but these guys in hindsight almost seem to prove his point. When your journalists are un-ethical gutter dwellers, they lose any moral high ground. The argument that they should face the same scrutiny as there subjects almost starts to seem reasonable.
In this case, it would seem, everything is self-serving to buzz-feed. That creates a credibility issue for them. I could pre-text my way around any confidenctiality restrictions here in 30 seconds--all it takes is the assumption of two (not just one) unethical journalists in collusion. Thats basically what I assumed when reading how one invited the other, wihout disclosure of the ground rules, etc.
The problem here, is not that this happened or that that happened. Its that neither you nor I can tell with any certainty.
And that's why I think the (The Onion style) cynical cliff-note is actually the true story here.
A pox on all their houses.