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I immediately closed the tab because I thought it was an advertising popup. Page is too sparse, lacked credibility.

The sparsity was intentional. Did you watch the video?

What do you think is missing to establish credibility?

It'd be helpful to have a "How it works" section with steps.

I'd never rely solely on a video to sell a service, as it takes too long to get your point across.

Even a headline like, "Local Businesses Compete for Your Business" would be helpful.