Out of curiosity, what are the cheaper ways to short Bitcoin? The only ways that I'm familiar with involve borrowing bitcoins in some way, for example, Bitfinex offers what they call "swaps" to facilitate margin trading.
It's pretty clear that the reason for borrowing bitcoins is to allow shorting, in which case most of the time margin calls can cover the default risk.
To answer your earlier question, "... are there ways to invest your loan such that you could beat that rate? Consistently? The default rate is going to be sky high". I think the answer is that at scale, probably not; most people will lose money while doing heavy margin trading. But most of the time you won't lose the entire thing, you'll cash out your position at a loss and pay off the accrued interest. The only time you lose the entire amount is if you approach margin limits, in which case you'll be automatically liquidated by the exchange and the fees will be removed. The even more rare case is that the exchange is not able to liquidate your position because of an exceptionally large move in the BTC price, in which case the default coverage by the site becomes applicable.
This isn't to say that TradeMore is a legitimate site that won't steal your money, I'm just addressing the feasibility of the technique. The fact that they are a UK based company, with officers published on the site, is some comfort, though.