The reason why you and Evernote have a perceived mismatch on value is because Evernote does not fully solve your need, but it does for some people. This is their problem, they have so many products which are so so and rely on the user to select and create their experience.
Most people won't take the time to explore all the different products and how to fit them together. This is why Evernote says its best when described by a friend but others might say that the best products are an opinionated system directed at a specific type of user and demographic. You could have an Evernote for designers or developers or accountants or bloggers or researchers or wallstreet analysts but these would have to look totally different to get the love from its users. Bottom line Evernote is too general for most.