I was thinking the exact same thing. Cortex-A? IVA? This is an OMAP6.

But it also looks like a remix of the "Jacinto 6" architecture they've been pushing around for a while.

http://www.eetimes.com/document.asp?doc_id=1315978

I mean, 10 UARTs? That just screams automotive. Can't think of anything else that would benefit from all this I/O. And, really, automotive is the only battlefield left for TI (and Freescale's i.MX). Apple, Samsung, and Qualcomm have locked up the handheld arena.