It's a slightly different use case - IFTTT and Zapier are good for duplicating data from one app to another, but the idea of Flow XO is that you can do many things in sequence. Each step can use data or make decisions from the step before it.

We also have this feature called 'Forms'. That allows someone to start a workflow when a new person is added to their CRM, send that person a form to check existing info or add new details, and then add that to the record in the CRM. Or even create something else, such as a deal at that stage.