Your company is building a business solution, not Pintrest. People are going to live 8 and ten hour workdays in it. Sure there needs to be an "easy button" to help people get onboard. Maybe that is training. Qualifying customers by their willingness to invest in learning to use your product makes sense. Project management is hard enough that investments in tool acquisition pay off.

The wrong customers are worse than no customers because they look like success but arent.