We're trying to change the way people buy homes to make home ownership easier and more affordable. Basically if you want to put an offer in on a house, we'll represent you in the transaction and we refund you the majority of our commission (which is typically 3% of the sale price). We can charge dramatically less than a traditional realtor because we're not physically driving around and looking for the house with you (there are a plethora of apps that make that part easy to do on your own). Saving 3% may not sound like a lot but if you put it in the context of a typical 15-20% down payment, it's 15-20% of the upfront cost of purchasing a home. Put your refund into overpaying your mortgage and the savings is compounded.
This problem feels important because home ownership is essential to community -- it's hard to feel a sense of equity in your community when you have no literal equity. The data also supports this, numerous studies have shown a strong inverse correlation between home ownership rates and crime rates.