Actually I didn't see the next segment button, so thanks for letting me know.

But Total Access isn't the 800 lbs Gorilla that the author believes it to be. I actually subscribed to total access. It is certainly a cool feature, but I'm not sure it was very profitable. For essentially the same price as netflix, I could also get 2-3 instore rentals a month. All for what blockbuster used to charge for 3-4 rentals total.

But blockbuster could have survived Netflix. What it couldn't survive was netflix, redbox, and instant streams. Netflix took away the heavy movie fans. Redbox took aware the family movie night segment. Blockbuster couldn't survive on 1-1.50 a night, but Redbox could.