When I worked at Climate Corp, it was pretty interesting to hear the (nearly universally) Republican farmers argue for why there should be farm subsidies. About half wouldn't even try to justify it, and just said if the money's there I'll take it.
I'd respect those people more than the people who tried to argue it, as it's a case of don't hate the player hate the game (unless the player is rigging the game of course).
At least they are honest.
Sugar producers care more about the issue (because they get all the subsidies) than voters (for whom the subsidies are a small percentage of their tax bill). Plus, the subsidies represent a positive return on lobbying dollars, because there are a relatively small number of people to bribe. Sorry, I mean support.
This, however, was put on the ballot by local supervisors, and will be voted on by SF's population at large. That's a much harder dynamic to influence with money. Not that they aren't trying.