Looks interesting. What are the typical use cases for this? Why would companies running on Outlook use this?
One use case could be the lead or opportunity management in a CRM related scenario. The sales man could simply attach the e-mail in the CRM and afterwards it would be available for all of his colleagues. As the meta data of the e-mail (e.g. subject, body) is also transferred you could easily search through all your and your colleague's mails that are only relevant for the CRM.