You are ignoring the argument - a fundamental tenet of economics is there is a scarcity of resources - this is even more true with a startup, and, you need to make a decision as to where you will spend those incredibly limited resources.
The point being made is that in the beginning, the primary focus has to be getting traction with your potential customers.
Yes, you need to take make commercially reasonable efforts to secure your website, but, dedicating too much effort to prevent criminals from hacking you, to the point that you are not focussing on building your business, is counter productive. You may end up with a perfectly secure site that absolutely nobody is using - far better to have an incredibly popular site, that may have some security issues, that you can then lock down once you have the resources to do so.
But, this is about startups. CurrentC has millions and millions of dollars to spend - they have zero excuse for getting hacked.