It's a shame this is even receiving front page publicity. This is ultimately terrible for everyone except maybe a few anarchists that think they deserve every websites information for free while sabotaging the publishers who work to develop the sites. And if it actually were to take off, it would then be bad for the anarchists who no longer get that free access to the information they wanted. Who wins?

Edit: Seriously, how is this a good idea? You disproportionately harm the sites you actually visit, and ultimately the result is A) Big ad networks shut them off .. or B) Independent ads think their ads aren't converting and pull them.

This is how you kill the sites you actually visit. They don't magically find a new business model before hosting/payroll/whatever catch up to the fact that their ad revenue has been shut off. I can't fathom what you stand to gain from getting their ads shut off instead of just hiding them for yourself with a standard ad block that is much more acceptable.