The video actually caused me to laugh from how cliche it is: A racially diverse group of 20-somethings doing "active" things like skateboarding and running on the beach.
Is that what 20-somethings do (or aspire to do) these days? Skateboarding and hanging out on the beach? Most of my peers and I spent our twenties busting our ass studying and then busting ass establishing a career. I must be getting old--watching that video I couldn't help but think, "It's daylight. Shouldn't you guys be in the office?"
Ads are aspirational, not representational according to mostly everything wrote by thelastpsychiatrist. While they are bust-assing their studies they still aspire to look cool, friendly and careless. Hence the add.
I think I can guarantee that none of them are using email to talk to their friends. Snapchat and FB messenger are much more popular among my friend group.
I only use email if I know someone doesn't use or check Facebook very often.
I concur. I use email for work and "serious" stuff. For everything else, there's Facebook, SMS etc.