The placebo effect is more complex than, intuitively, it should be. Otherwise, all you'd need to do was explain the placebo effect to someone, and the belief in the placebo effect itself would effect the desired results (in effect, the placebo effect would be the placebo<g>). Instead, we need to do tricks—sugar pills, simulated environments—to get it to work. It really defies reason.
So in that same sense, if you take an adult and tell them to imagine it is 2003 in a blank room it's going to be difficult. And if you do the same in a room that is filled with things from today it will also be difficult because they will be trying to force objects from post 2003 to fit into a 2003 mindset. But finally, if you put them in a room filled with things from 2003 they will be able to use their imaginations much more effectively to enter a 2003 mindset.
For the record, these are just my thoughts on the matter.
The placebo effect is, the most part, a measurement error when collecting subjective measurements. When coupled with objective measurements, it is normal to see people subjectively reporting feeling better when objective measurements say they are doing awful.
There is some valid disagreement about whether a subjective improvement is good enough when it is a subjective condition being treated, eg, pain or depression or anxiety. On the one hand, if a person reports feeling better, great. On the other hand, reporting feeling better is very different from feeling better, as anyone who has ever tried to lie to themselves or others about how they feel knows.
The effect of placebo's certainly is not limited to subjective feelings of improvement, it actually causes people to not only feel better, but be better up to a certain amount. Some medicines give significantly better results than a placebo, and some medicines, well, don't - so in that case they're probably placebos in essence.
I'm not even sure if what you describe would be called a placebo effect in medical literature - if objective measurements say they're doing awful, then we count it as a failure, period, and not an expression of the placebo.
That's a very specific claim, and I would expect it to be published in a medical journal article that we can all look up if it is true. More than that, if this claim is generally accepted, it will be found in authoritative medical textbooks used to train medical practitioners. I have resources for looking up references like that--I go to my alma mater university library just about weekly to look up facts about things I read here on Hacker News. Do you have any references for anything you have read on this topic?
Meanwhile, I am sure that if any of our friends here on Hacker News are (may it never be) injured in a car crash, they are not going to go look for placebo treatments, but for actually effective treatments. The medical researchers who look at the issue with proper study designs and statistical controls know that placebos are essentially useless, as they at most have influence just on self-reported subjective symptoms, not on any sign that affects the progression of a disease or maintenance of good health.[1] This topic keeps coming up over and over and over here on Hacker News because most participants here have heard about this issue only in popular press reports or blog posts that are mostly wrong. I encourage you and all our friends here to take some more time and effort to learn more about the actual research base before assuming that a placebo can change your heart rate over the long term, reduce allergy symptoms (I know all about those), or heal tissue. (Which tissue?)
Findings on placebo effects by researchers who have considered the issue carefully include
"Despite the spin of the authors – these results put placebo medicine into crystal clear perspective, and I think they are generalizable and consistent with other placebo studies. For objective physiological outcomes, there is no significant placebo effect. Placebos are no better than no treatment at all."[2]
"We did not find that placebo interventions have important clinical effects in general. However, in certain settings placebo interventions can influence patient-reported outcomes, especially pain and nausea, though it is difficult to distinguish patient-reported effects of placebo from biased reporting. The effect on pain varied, even among trials with low risk of bias, from negligible to clinically important. Variations in the effect of placebo were partly explained by variations in how trials were conducted and how patients were informed."[3]
[1] http://www.sciencebasedmedicine.org/michael-specter-on-the-p...
http://www.sciencebasedmedicine.org/ted-kaptchuk-versus-plac...
[2] http://theness.com/neurologicablog/index.php/the-rise-and-fa...
I'm not sure the placebo effect is really interesting so much as it has a great PR guy. It's like the Kardashians of science.
Are there any studies saying that this precise trick, consciously invoked by people who understand the situation, doesn't work?