“Our business is not based on having information about you. You’re not our product ... I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.”
“We take a very different view of this than a lot of other companies have. Our view is, when we design a new service, we try not to collect data,”
“We’re not in that business. I’m offended by lots of it. And so, I think people have a right to privacy.”
http://blogs.wsj.com/digits/2014/09/15/apples-cook-your-data...