This is what innovation looks like.
I think they are the definition of innovation in online content delivery of any kind. Live video streams, monetizing content, creating minor internet celebrities who can live off of their online work, confronting head-on issues of privacy and censorship. All of these things and more came far earlier in internet porn than anywhere else, and theres a good chance that whatever edge they're struggling with will be where the rest of tech finds itself shortly thereafter.
It's like graffiti in the subway as a precursor to ads for HSBC. It may be grimy, but they have nothing to lose so there's a good chance what they're doing is a brilliant move.