This seems to be a very fun language to write in, in the same way optimizing assembly code in the ancient times was fun; the age of skilled artisans. Unfortunately (for programmers - great for the rest) now is the time of a factory worker. Due to that, I don't think this language and its platform has a long future.
Its continued survival is rather a testament to excellency of marketing (as evidenced by this article!) rather than actual merits.