One issue could be that the $ argument won't work with 99% of users b/c they don't generate enough traffic (i.e. who really cares about, say, $5/month of revenue).

One way to solve it could be to pool the revenue and to position Tsu like this: "90% of revenue goes to a good cause of your choice (climate, humanitarian, etc.), not to 1 huge corporation"

Edit: Every profile would then get a "I Donated $x today" badge (visible publicly) as a feel-good engine. You could then convert the amount to real things like "I paid 2 meals in a 3rd World country today" or "planted 3 trees", depending on your choice of the cause.