Live by the sword, die by the sword.
This is the danger of increasing regulation; the blade cuts both ways. You may think that Net Neutrality is about taking on big companies, but I guarantee that in just a few short years their smart legal teams will be using the regulation to increase each other's legal bills and to squash smaller competitors [1].
[1] Regulation is similar in this regard to patents. The defense of patents is always the hypothetical small inventor. In practice, though, the beneficiary always seems to be huge corporations (except for patent trolls, which are a fairly recent innovation).