This is like an alternative form of "Yak Shaving." :)

Instead of going super far down a path, following each step along the way, and somehow ending up with a yak in your hands, you're immediately asked to find a yak and you rightfully ask, "what does this have to do with yaks?"

Yes, the command-line is powerful, but it is definitely a huge hurdle for most as they're really just trying to do something else. Well stated PG.