The goal of the program is to invite brands into the conversation that's already going on around the web, to make it easy for them to do it on their terms.
No. He can't stop bullshitting; it's pathological.
Seriously. It's an invitation to a conversation with the minor stipulation that "their terms" include paying him $4800 a year...
He probably doesn't understand your emotional reaction to that dollar amount, because in his world $5k is a token amount, not a real cost.
Good PR firms charge thousands of dollars a month, many over 10k/mo.
He is supposed to be a marketing guru, isn't he?
I considered it for a moment but immediately erased the thought from my mind.