Basic Sales Tips are always good to re-itterate

1) Create Urgency: Sale needs to happen now, not later.

2) Have the better product: Know the who/what/when/where/why you are better. If you aren't, or think you aren't, or can't BS your way into being better close up shop.

3) Relax: People can smell fear, even across a phone line.

4) Be persistent, but not pushy.

5) Understand the customer's use case: Most customers think this is great service. You care about them, you want to hear about what they do. You are making them special. But really you just make them show their hand and tell you why they're interested in you. Gives you more ammunition and potential routes to work a sale.